"Sofya Samereva"
Sofya Samareva began creating her unique hats in 2014, blending millinery design with sculptural headpieces. She uses traditional materials such as felt to create her playful and practical headwear, blurring the boundaries between fashion and art, offering a contemporary alternative to the classical hat.
During the Fall Winter 2017 runway in Milan, the collaboration between Sofya Samareva and motoguo debuted in Armani theatre and was held by Mr. Giorgio Armani himself, the fun hat designs brought “the notion of a daily life of a Japanese schoolboy” to another level. It alludes to the childhood curiosity, playfulness, and fun-seeking of a schoolboy.
motoguo is an eponymous label that challenges peculiarity in the most romantic, cynical and ingenious manner since 2015.
