LOOKBOOK
LABELHOOD
"Even Odder"
‘5 years ago, we were odd enough to embark this journey.’
‘5 years later, here we are – at home.’
SS20 ‘Even Odder’, a silent emphasis on the core purpose of the brand, marks the tenth season of Moto Guo. To the duo, the past five years were neither fleetingly short nor excruciatingly long, yet they were ceaseless reminders of their emotions and sentiments.
Perceived perhaps as the most important season, inspirations were drawn not from eerie, twisted made-up protagonists, but narcissistically, from their much-loved debut collection, ‘A Litho Odd’. But unlike the many predecessors before, this collection shall resonate with the label’s nature, liberating their subconscious suppression of mockery, exaggeration or sarcasm guiltlessly, to erect a sense of belonging in an intimate, personal form.
By converging Moto Guo-esque elements with essence de mauvais goût, of tastelessness, the duo presents their viewers, what they believe is, the cherry on the cake… in the most honest, peculiar sense possible.
motoguo is an eponymous label that challenges peculiarity in the most romantic, cynical and ingenious manner since 2015.
