CONCEPTUAL LOOKBOOK
LOOKBOOK
"WTF!"
In the velvet dark of midnight, a familiar house stands in full composure, clinging on to the embrace of deep shadows.
Gentle laughter echoing in the hallways, creaking stairs that twirled upwards into the sky.
Something spooky hides behind the façade of the building we’ve celebrated throughout the seasons.
Often regarded as the roots and essence of the label, something lurks between the walls amidst the conundrums the duo faces. It’s the hypocritical fabric of this industry that formed an orchestra of paranormal exchanges under this roof we call home.
Motoguo’s eccentric use of sarcasm can be seen as this ghost-ridden house doesn’t feel the need to be sinister, it communicates through visual puns that awaits the guest to decode as the motoguo menage take them on a tour they won’t forget.
This Fall/Winter 2021 collection takes inspiration from Obayashi’s helming of the 1977 twisted fairy tale – Hausu. This results in a head-on collision between the film’s melancholic core aesthetics and the label’s iconic visual hijinks. Just as how the film tells the tale of a tragic war widow suffering from past trauma, motoguo shows how a conflicted soul can be the perfect prelude to an ominous outbreak. Dive deep in this collection to see how motoguo punctuates the gory blood bath with bright palettes that defy the tiresome horror cliché.
motoguo is an eponymous label that challenges peculiarity in the most romantic, cynical and ingenious manner since 2015.
